The aviator story
Inspired by truths - not trends
You want to feel sharp, focused, and in control. You’re chasing goals, leading meetings, making decisions, sitting through long days without slowing down. But what happens when something as simple as your underwear keeps pulling you out of the momentum?
When they trap heat, rides up or just feel off?
You don't talk about it - but you feel it.
Why Pilots?
We needed to design for some of the most demanding sitters in the world.
So we turned to aviators.
They sit for 10–14 hours at a time. Often in very hot or cold cabin air. Strapped in. With zero chance to shift, adjust, or cool down. We asked over 1000 aviators across Europe to tell us the truth about their underwear.
And they did.
They spoke of sweat, chafing, itching, and a constant need to readjust. Of losing focus. Feeling irritated. Never quite comfortable.
It was the perfect pressure test.
The Mission
From their answers, we built something new. A premium first layer engineered for performance, not just appearance.
We used soft, breathable lyocell. Extended the leg. Removed itchy labels. Flattened every seam. Then tested it, refined it, tested again.
Until pilots said: "It disappears."
If it could meet their standards in the air, it could exceed yours on the ground.
losing focus. Feeling irritated. Never quite comfortable.
It was the perfect pressure test.
The Transformation
This isn’t about flying. It’s about focus.
When you’re leading a presentation, closing a deal, writing code, or sitting in back-to-back meetings — you deserve to feel dry, fresh and unbothered. Underwear shouldn’t steal your attention. It should give it back.
You’ve got more important things to think about. We’ve taken care of the rest.
The Invitation
We didn’t create this to be trendy. We We built 1stLAYERS because there were problems to be solved.
If you’ve ever felt off without knowing why, if you care about how you show up, if you’ve raised the bar in every other part of your life — this is for you.
Welcome to the First Layers Club!